Privacy Policy

The Digital Advertising Association (“DAA”) believes in protecting your privacy and the confidentiality of your Personal Information. The DAA website and other Products are designed to be robust portals and collaboration tools that allows for the free flow of information between the DAA, its partners, its members, and visitors to the Site. We acknowledge that you may have privacy and security concerns with respect to the information we collect, use, and disclose to third parties for the purpose of allowing us to offer and provide our products and services to you. To this end, we have developed this Privacy Policy to balance the functionality of our Site and other Products with your control over your Personal Information.

Personal information is any combination of information, in the possession of or likely to come into the possession of DAA, that can be used to identify, contact, or locate a discrete individual (“Personal Information”) and will be treated in accordance with this Privacy Policy. Any information that cannot be used to identify a discrete individual (such as aggregated statistical information) is not Personal Information.

By using this Site, or providing your Personal Information to the DAA via other Products, you hereby consent to the transfer of your Personal Information to the United States, for the purposes described in this Privacy Policy.

PURPOSE FOR COLLECTION, USE AND DISCLOSURE OF PERSONAL INFORMATION

DAA collects, uses, and discloses your Personal Information in its normal course of business. The information may be used to plan new products or services, gauge customer satisfaction, measure awareness of products or services, or to test reaction to products, services or communications. The Digital Advertising Association is committed to respecting and protecting your privacy as a research respondent who is participating in a study. This policy explains how DAA collects and uses data that DAA obtains via surveys and other primary research methods that DAA uses. If you are participating in one of DAA’s research studies from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States. Below are the primary uses of this information supplied to us:

Establishing and maintaining communications with you;

Providing requested content or services from DAA;

Responding to your inquiries about content and other services;

Making proposals for future service needs;

Allowing our partners, affiliates, and local chapters to notify you of certain products, services, or events offered by them;

Making your resume available to prospective employers;

Processing transactions through service providers;

Registration for conferences, training, and other events;

Meeting legal, security, processing, and regulatory requirements;

Protecting against fraudulent, suspicious, or other illegal activities; and

Compiling statistics for analysis of our sites and our business.

WHAT INFORMATION WE COLLECT

The information gathered by DAA from this Site falls into two categories: (1) information voluntarily supplied by visitors to our Site and other Products, and (2) tracking information gathered as visitors navigate through our Site.

Information Voluntarily Provided by You

When using this Site, you may choose to provide us with information to help us serve your needs. “Personal Information” or “PI” is information recorded in any form that identifies an individual or can be used to identify an individual. It includes an individual’s name, identification numbers, date of birth, gender, mailing address, phone numbers, email address and other similar information. It may include information about an individual’s personal opinions and preferences.

You provide “PI” to the DAA in the course of participating in research directly to the DAA and utilizing DAA products and services. In such cases, DAA will comply with the contact limitations and data protections to which you agreed when you provided that permission. The DAA may collect and use PI obtained from publicly available sources, where this is permitted by law. Most research surveys include demographic questions such as racial or ethnic origin, age, gender or income. DAA uses these questions to help confirm that the research reflects a representative sample of the population the DAA is studying. The DAA also automatically collects information that is made available by the device you use to access DAA’s website for system administration, surveys, service improvement, data analysis, and data integrity purposes to ensure that survey respondents do not impermissibly duplicate participation in the same survey. The information automatically collected for this purpose, as well as other “PI”, may be shared with third parties for the purposes of detecting and preventing impermissible duplicate participation in the same survey.

Your participation is voluntary. You are entitled at any stage of the interview or survey, research, or afterward, to ask that part or all of your personal data be destroyed. Wherever reasonable and practical, we will carry out such a request.

Below are some additional ways we collect data:

1. When you request content

If you request content (e.g., best practices, research) or further information from us, we require you to submit your name, email address, the name of your organization, and the country in which you are based so we may send you the material you have requested and to enable us to identify if you are an existing client of DAA.
Following an inquiry into receiving content or services from us, if you decide to proceed, we will collect Personal Information necessary to proceed with the transaction, such as your name, address, post code, contact telephone number, email address, billing address, or payment details, as relevant to the product. We will use your Personal Information to administer your account, fulfill registrations, and generally manage your relationship with us.

2. When you register with us and/or join the DAA as a member

If you register with the Site, request a service available on the Site (such as registration for a conference), or become a member of the DAA, we may ask you for your name, email address, country, telephone number, and the reason for your communication, as well as information about your position and organization and such other information as is reasonably necessary so that we can provide you with the service or identify what would be of most interest to you. On the data submission form, we shall indicate by way of an asterisk which information is optional and which information is mandatory.
Any Personal Information that you send us will be used for the purpose indicated on the Site or in this Privacy Policy.

3. When you submit content

If you submit content through our Site, we will ask for your name and email address, so that, if you choose, we can update you by email when others also comment on the content and also so that we can manage the content in line with our Statement of Ethics. You should be aware that the information you provide there will be made publicly available to DAA employees, DAA members, and other users of the Site.

4. When you submit a resume

We operate a Career Center that enables you to store your resume in our database. When you create a resume, you have the option of making the resume searchable or nonsearchable and confidential or nonconfidential. Not allowing your resume to be searchable means that you can use it to apply for a job online, but employers and recruiters will not have access to search it through our resume database product. If you choose to make your resume searchable, then all employers and recruiters who pay for access to our resume database product will have access to your resume. In addition to making your resume searchable or nonsearchable, you may designate specific information contained within your resume as confidential. Such confidential information will not be shared with employers and recruiters who search the resume database or to whom you deliver your resume.
We use our best efforts to grant access to the resume database only to paying employers, recruiters, hiring managers, and human resource professionals, but we cannot guarantee that other parties will not, without our consent, gain access to this database. You may remove your resume from our searchable database at any time. However, employers and recruiters who have paid for access to the database, and other parties who have otherwise gained access to the database may have retained a copy of your resume in their own files or databases. We are not responsible for the retention, use, or privacy of resumes in these instances, or for the use or privacy of resumes by any of such parties while resumes are in the database.