Our Mission And Services
The AMA strives to be the most relevant force and voice shaping marketing around the world; an essential community for marketers.
In 2015, the “Next AMA” launched four transformational strategies for its North American operations:
- Committing to Service Leadership to customers, members and stakeholders.
- Providing a proactive, differentiated and modern voice for a single unified, One AMA brand, One AMA Community.
- Establishing an Intellectual Agenda that is harmonized across all platforms and channels based on an editorial strategy to feature the tension between Best Versus Next Practices™.
- Building a personalized and connected Marketplace of knowledge that engages the AMA in a single community—always on, always connected…One AMA Community.
Connect you with people and organizations you care about:
We help you find and connect with people, groups, businesses, organizations, and others that matter to you across the “AMA” Products and Services you use. We use the data we have to make suggestions for you and others – for example, groups to join, events to attend, Content to read, view, interact with, and people you may want to become connected to. Stronger ties make for better communities, and we believe our services are most useful when people are connected to people, groups, and organizations they care about.
We engage in research and collaborate with others to improve our Products and Services. One way we do this is by analyzing the data we have and understanding how people use our Products and Services.
Provide consistent and seamless experiences across the American Marketing Association’s Products and Services:
- Website (ama.org)
- Subscriptions (magazine and journal publications)
- Digital Content may include but is not limited to webcasts, online articles, ebooks, newsletters
Privacy and Copyright Protection
Ownership, License, Use
Unless otherwise stated, the Site and its contents are owned and operated by the AMA. The AMA owns all rights in the names AMA, AMERICAN MARKETING ASSOCIATION, MARKETINGPOWER, and various other AMA trade names, trademarks, and service marks and reserves all rights to such property. This Site, and all materials appearing on it, are protected by copyright and may not be used without our prior written permission. Other trademarks or copyrighted materials appearing on the Site are the property of their respective owners and may not be used without permission.
You may access and use the materials and information on our Site as they appear there for your own personal use, educational advancement, or professional development. Any materials that you download for your own use must maintain all copyright or other notices. Except as AMA expressly permits, any redistribution, retransmission, commercial exploitation, linking, or other uses are strictly prohibited. For permission to reuse articles from AMA publications in other published works, please visit copyright.com.
You shall not copy or edit the materials, or integrate them into any other media. You shall not claim ownership or authorship, or otherwise use the materials except as we expressly permit. You shall not hack into our Site or text messages, or otherwise gain unauthorized access to or make improper use of our content or Site.
No Representations or Warranties
AMA strives to ensure that the information contained in our Site and Products are accurate and reliable. We provide you access to the information and materials on the Site and other Products on an “AS IS” basis without any representations or warranties. THE AMA EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF TITLE, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. We reserve the right to amend or withdraw our information, materials, and services provided on or through the Site or Products at any time without notice. We will not be liable or responsible for any damages or injuries caused by use of the Site or other Products (such as viruses, omissions, or misstatements). No advice or information, whether oral or written, obtained by you from us or through or from the Site or Products shall create any warranty not expressly stated herein. We are not responsible or liable for any interruption or discontinuation of the Site, Products or our subscriptions. We also have the right to terminate your access to all or part of our Site, Products or our subscriptions without notice. While we offer a wide variety of useful information, materials, and services, we make no promises about the content, your ability to secure a position, or advance in your career. By using this Site, Products and other methods of communication, you confirm that you have not relied on any of their respective content.
Exclusion of Liability
By using the Site or other Products, you expressly understand and agree that the AMA shall not be liable for any damages, including direct, indirect, special, incidental, or consequential damages or lost profits, including but not limited to damages for loss of profits, goodwill, use, data, or other intangible losses that are in any way related to the distribution, use, or inability to use the information or materials on this Site or the actions of third parties on or through the Site, even if we have been advised of the possibility of such damages. In all events, our total liability is limited to the amount, if any, that you actually paid us for accessing this Site.
AMA, its affiliates, and their respective officers, directors, employees, shareholders, successors, or heirs (the “Protected Entities”) shall in no event be liable for any claims, damages, or related expenses or liabilities, including but not limited to indirect, incidental, consequential, special, general, exemplary, or punitive damages arising from, or directly or indirectly related to, (a) the use of, or the inability to use, the Site, materials, and functions related thereto, your provision of information via the Site, lost business, or lost sales, even if such protected entity has been advised of the possibility of such damages; (b) the purchase and/or use of any products, services, discounts, or deals obtained through the Site; (c) the activities of the issuer of any card by which you access the Site; or (d) any misprints or inaccuracies that may be found to exist on the Site.
You are responsible for complying with the laws of the jurisdiction wherever you are located, and you agree that you will not access or use this site, its information, or materials in violation of such laws. You are solely responsible for the confidentiality and protection of any access tools, user name, and password by which you utilize the Site. You must notify us immediately if you believe your user name and/or password has been compromised.
Linking to the Site
Other Internet websites may freely provide hypertext or “Hot Links” to the Site, including “deep” links (i.e., links other than to the home page of the Site), provided that they are not “framed,” surrounded, or obfuscated by other non-AMA content, materials, or branding that is inconsistent with the mission of the AMA (as judged by the AMA in its sole discretion). We reserve the right to require that any link to the Site be discontinued and to revoke your right to link to the Site from any other website at any time upon written notice to you.
We may revise these terms at any time without notice. By continuing to access and use this site or our text messages, you consent to these policies. Your obligations may not be sublicensed or assigned without our prior permission. These policies constitute the entire agreement between us governing your access and use of our site and text messages and all such information and material. If any provision of these policies is unenforceable, it shall be modified to provide AMA with the greatest protection possible. Your obligations to respect our intellectual property (trademarks, copyrights, Site, and text message content) continue even after you stop using the site or our materials. These policies are governed by the laws of Illinois, and any dispute between us shall be brought in the state or federal courts located in Chicago, Illinois. You consent to the exclusive jurisdiction and venue of those courts. If you have violated or threatened to violate these policies, we may seek injunctive or other appropriate relief against you; this is in addition to any claims for damages that we may have. You agree to pay all our costs of enforcement, including reasonable attorney fees.
Terms Governing International Use
We control and operate the Site from our offices in the United States of America. We do not represent that materials on the Site are appropriate or available for use in other locations. Persons who choose to access the Site from other locations do so on their own initiative and are responsible for compliance with local laws, if and to the extent local laws are applicable. Any information collected through this Site will be transferred to and processed within the United States of America.